Kanye is back talking about Nike, this time in a new song on Pusha T’s Daytona. After a jarring reference to his poopty scoop song, Ye moves on to asking whether he’s too complex for ComplexCon, before talking sneakers.
‘Yeezy, the new billion-dollar baby’ he says, harking back to his late-April tweet claiming that Yeezy will ‘hit’ a billion dollars by the time 2018 closes.
We have 160 positions to fill by the end of the year. Yeezy will hit a billion dollars this year. It is the 2nd fastest growing company in history. It is a unicorn on its way to becoming a decacorn.
— KANYE WEST (@kanyewest) April 25, 2018
Just like in that tweet storm, Kanye followed up his Yeezy comments by comparing his success to Nike and Jordan Brand. ‘You won’t feel right ‘til I feel like Phil Knight,’ he starts, concluding that he’s ‘going for six rings like what Phil told Mike.’
Unlike his recent Nike comments, this isn’t a diss. More so it’s an aspirational name-check showing that he wants to be like Nike and Jordan Brand’s key players. Whether that means he’s keen to bury the hatchet is anyone’s guess – we’ll continue to overanalyse any of Ye’s sneaker references and keep you posted.
In the meantime, check the song here.