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Heart & Soul Of Nyc Vid (Pete Rock)

Date: May 07 2010

By: Sneaker Freaker

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Check out this amazing love letter to the Mecca of basketball! Titled The Heart & Soul Of New York City, this incredible K1X film by Kevin Couliau encapsulates all the energetic rhythm and magic that the game of basketball shares with the city every summer. A heartfelt snapshot of the characters who devote their time to the asphalt game, this skillfully realised film is thanks to Couliau, Just For Kicks' Thibaut de Longeville, designer Vincent Dumond, recording artist Red Cafe and famed hip hop producer Pete Rock.

Watch the clip here.

PRESS RELEASE

Red Cafe & Pete Rock
"THE HEART & SOUL OF NEW YORK CITY"
A K1X film by Kevin Couliau

Yes, it's about that time. Rain, sleet and snow have made way for the sun, long evenings and fresh sneakers. Early may, when Europe's hardwood champions have been crowned and the NBA playoffs shift into full gear, marks an official start of the real basketball season: the streetball season! That's when reputations are made, nicknames are born and every ballplayer naturally gravitates towards that "thump", "thump" sound of his or her home court. Playground basketball is where it all started. Playground basketball is where talent is honed and friendships are made. It's where neighborhoods gather and where skills and sweat are a currency. That's especially true for the mecca of basketball, New York City. Nowhere else do streetball tournaments, players and games attract a quasi-religious following. Dollars, pride and bragging rights are on the line. Believe the hype!

The idea for a visual love letter to NY basketball was born when Red Cafe's unreleased track "Heart & Soul" established itself as an instant office-favorite at K1X headquarters in Munich (Germany) last spring. Niels Jager (K1X Go-To Guy): "The tune was on replay 24/7. And one day it hit us: let's build a statue for NYC streetball!" Red Cafe's ode to the city that never sleeps is a Pete Rock production that boasts all the makings of a hip hop classic. K1X, who has been active in the outfitting of several high profile NYC streetball tournaments for several years, was all the more surprised to find out that this beast of a tune was not yet a prime focus of Red Cafe's record label. Shake Down quickly agreed to let K1X shoot a poetic clip for the song, whose lyrics are a glowing personification of K1X's appreciation for street basketball: The Heart & Soul of New York City.

French streetball documentarist Kevin Couliau (Asphalt Chronicles), who spent the summer of 2009 in the five boroughs hunting down supreme blacktop action, was a natural choice to capture the raw essence of NYC and its rich streetball culture. As was the Canon 5D Mark II as Couliau's weapon of choice. Art director / director / producer Thibaut de Longeville (director of the acclaimed "Just For Kicks" sneaker culture documentary) and motion graphic designer Vincent Dumond of 360 Creative in Paris added their visual expertise to the project and took care of elegant motion graphics and bona fide post production.

The clip features action from K1X affiliated tournaments in Harlem ("Together We Chill" and "Kingdome Classic") and the Lower East Side ("Lower Manhattan Classic") as well as a variety of other city courts and an impressive array of cameos by iconic players, opinion leading heads and a bunch of regular dudes. Bobbito Garcia, who got an early preview of the clip last winter had this to say: "It's so beautiful, man. It's snowing tonight but it made me look forward to the coming summer months again."

"The Heart & Soul of New York City" on www.k1x.com!

www.k1x.com
www.myspace.com/redcafe
www.myspace.com/peterock
www.asphalt-chronicles.com
http://360creative.net/

http://vimeo.com/thibaut360
www.hottestinthehood.com

Credits:

Concept by Papa Neal & Fu for K1X. Track by Red Cafe & Pete Rock, Cinematography, Direction & Edit by Kevin Couliau (Asphalt Chronicles), Art Direction by Thibaut de Longeville, Motion Graphic Design by Vincent Dumond and Post Production by 360 Creative (Paris) feat. Red Cafe, "Miles High", "The Franchise", "Anti-Freeze", "Special FX", "Best Kept Secret", "Headache", "Black Diamond", "The Pirate", John Starks, Bobbito "Kool Bob Love" Garcia, KRS-1, Stay High 149...

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