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K•swiss Hooks Up With Diplo And You For Revival

Date: April 07 2015

By: Sneaker Freaker

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'Brilliant' business people and brands usually attain this rarefied status simply by surrounding themselves with great people. Recognising talent, respecting it and utilising it to its fullest is the key, and K•Swiss are proving that they're fully aware of how important the power of the people is. They've launched a new promotion called 'The Board', which will invite anyone who fancies themselves to possess a bit of entrepreneurial nous, enthusiasm, and some fresh ideas to advise on the future of the K•Swiss brand. One hundred young talents will be selected to brainstorm with the head of the board, jack of all musical trades Diplo. We know this is going to be of a lot of interest to many budding hustlers, so we've attached the intro video, featuring Diplo, below and the official explanation of how the comp will operate in practice, under that. To jump in and apply, go right HERE.

https://vimeo.com/123862135

Westlake Village, CA, March 18, 2015 — Heritage American tennis brand K•Swiss is partnering with renowned DJ, producer and entrepreneur Diplo to launch ‘The Board’, a game changing campaign built to inspire, and to be led by, the next generation of young entrepreneurs. Appointing Diplo is a nod to the brand’s founders, two entrepreneurs who moved to California in 1966 and built the global brand from a revolutionary tennis shoe, the K•Swiss Classic. Diplo will serve as the Director of a 100-person board comprised of creative and connected individuals who will work on real tasks to bring the K•Swiss brand back to prominence. The application site will open today with submissions valid through April 30, 2015 at www.kswiss.com/theboard.

“We believe that consumer aspirations have shifted. The goal has evolved beyond being the fastest runner or being a celebrity. Young people want their own brands, their own voice and their own businesses. K•Swiss is committed to outfitting and inspiring this generation of entrepreneurs,” said Barney Waters, chief marketing officer of K•SwissGlobal Brands. “We have created a program with substance, where our customers get involved in the process of rebuilding K•Swiss and make real contributions. As a respected entrepreneur and global music talent, Diplo is the perfect leader for ‘The Board’.”

Led by Diplo, successful applicants to ‘The Board’ will be invited to the program’s members-only website with a six-course curriculum connecting the group with industry insiders. Each insider will lead a discussion session specific to their expertise, and then assign a task to the board that relates to K•Swiss’ business. Members of ‘The Board’ will make real decisions on real projects that K•Swiss will follow. The program will highlight important topics, including: brand positioning, sneaker design, social media promotion and drafting a business plan.

"I was instantly drawn to the K-Swiss brand due to their heritage and longevity in the marketplace,” said Diplo. “I am excited to be part of ‘The Board’, to bring young entrepreneurial minds into the process to help build the next chapter at such a respected brand."

‘The Board’ application period is now open online here. Entries close on April 30, 2015 at 11:59 PM PST. Follow Diplo and ‘The Board’ online at www.kswiss.com and through social media via #ourkswiss and #theboard.

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