It’s been 33 years since #23 stepped onto the court and, Jumpman jack flash-forward, Jordan Brand’s now flying first class. This year has seen Jordan embrace high fashion and high tech with signature wide open arms.
Last year's Air Jordan 1 fever didn't get a chance to cool down as ‘Royal’, ‘Top 3 Gold’ and Off-White's AJ1 kept heads heated. However, as consumers began to tire of the endless run of retro releases, Jordan appeared to recognise that a little bit of innovation may be their saving grace.
Take a seat courtside, down your ‘Last Shot’ of the year, and check out Jordan Brand’s 2017 slam dunks.