Jordan Brand have opened their very first dedicated European store with an incredible pinnacle retail experience in the heart of Paris. Dubbed Jordan Bastille, the store has opened in partnership with Foot Locker to deliver the very best Jordan Brand products, services and 'experiences'.
Going beyond your usual sneaker haunt, the store houses the Jordan Flight Lab, which allows fans to 'wear-test the latest Jordan footwear innovations in an immersive environment under the guidance of in-store athletes'. Customers will be treated to store-exclusive designs and Jordan Bastille’s Atelier Jordan service, offering consumers the ability to 'personalise a range of sneakers and apparel in a premium customisation experience'. The store features a 'genealogy exhibit of Michael’s iconic footwear', with every one of MJ's signature models up until the Air Jordan XXXI displayed in pure white – with the exception of the Air Jordans 6-8 and 11-13, which are rendered in pure metallic gold in recognition of Jordan's six NBA Championship wins.
Jordan Bastille is located at 12 rue du Faubourg Saint Antoine, in the 12th arrondissement of Paris. If you don't live in the Paris its time to drive, fly or paddle your way to the City of Love, because this is one must-visit retail experience!