Zion Williamson and Jordan Brand have officially launched a new global campaign dubbed UNITE. Aiming to foster a generation coming together to create an impact that goes beyond basketball, the campaign kicked off with a film carrying one simple message: ‘Impossible Alone’.
Fellow Jordan Brand roster members Rui Hachimura, Kia Nurse, and Jayson Tatum also feature as part of UNITE, with Zion the face of the campaign’s first chapter. Adding to the celebrations, a huge UNITE billboard featuring Zion and the New Orleans community has been constructed outside of the Smoothie King Center.
This first series of UNITE community events took place in New Orleans, with Zion joining local students to customise pairs of the new Air Jordan 34. Look out of one of the customised pairs to be on his feet once the new NBA season gets under way!