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Joel Embiid Signs 'Bigger Than Basketball' Under Armour Deal

Date: October 11 2018

By: Boon Mark Souphanh

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It’s official. Philadelphia 76ers big man Joel Embiid has jumped ship from adidas to sign a lucrative new deal with Under Armour, making him the highest-paid centre in the NBA.

While the exact value of the contract is yet to be revealed, ‘The Process’ says UA’s willingness to cooperatively work with his charity in Philadelphia and Cameroon (his country of birth) was a big factor in inking the deal.

‘Basketball has given me everything, but it has to be bigger than basketball. That was the first thing that I said to Under Armour, and they were behind it 100 per cent. This isn’t about a shoe deal. I mean, listen ... I’m gonna make sure they design some shoes as pretty as I am. Don’t worry about that. We’re gonna take care of that. But this is bigger than that. I want to use this partnership to do something real.’

You can read Embiid’s full press release here.

Embiid was signed with adidas for two years. The brand had 10 days to match UA’s deal, but did not put forward a counteroffer.

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