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news

JD Sports Launch ‘Women’s Space’ Activation Zone in Sydney

Date: October 16 2019

By: Boon Mark Souphanh

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JD Sports are showin’ love to the ladies, launching the interactive and immersive ‘Women’s Space’ adjacent to their Pitt Street Mall flagship store in Sydney. An exclusive month-long activation zone dedicated to housing the world’s latest and greatest women’s sneakers and apparel, the space will be taken over by four different sportswear giants across four weeks.

Nike had the honour of kicking things off, before ASICS came through to carry on the good vibes – both brands offering up exclusive goodies, activities and workshops.

The Swoosh’s residency delivered a stellar lineup of top-tier women’s sportswear, highlighted by the introduction of the new Nike Air Force 1 Shadow, the latest evolution of the iconic hardwood-turned-lifestyle sneaker staple. To celebrate the launch of the all-new double-Swooshed silhouette, everyone who purchased a pair had the opportunity to customise their pair with different laces and dubraes. After attendees were done sorting out their heat on feet, many headed to the pop-up nail bar for some extra pampering.

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ASICS’ action-packed takeover empowered the female psyche and celebrated the GEL-Quantum 360 5. The space shined a light on the innovative performance-geared runner, and also partnered with leading hair salon USFIN ATELIER for complimentary hair styling. Blessed with new creps and a fresh do, many attendees also took part in free dance classes taught by Sydney studio Dancing Under The Influence (DUTI).

Miss out on the first two weeks? Fear not. JD Sports have got adidas Originals and PUMA rounding out the jamboree. This weekend, the Three Stripes will bring the ‘Home of Classics’ concept to the Women’s Space, headlined by a JD-exclusive women’s Superstar in ‘White & Ruby’. Purchase any adidas product from JD Sports Pitt Street on the day and have it customised by artist in residence Kim Hyunji. Alongside Kim’s creator gallery, the best up-and-coming female DJs going around will be behind the decks. 

Be sure to head to JD Sports’ flagship store in Sydney’s Pitt Street Mall to check out Women’s Space (open 12–6PM), running every Saturday and Sunday for the rest of October.

Head here for more info. 

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