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Insighting Takes On Nyc In The PUMA Ignite Evoknit

Date: October 10 2016

By: Rob Marfell

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Gio Elao, known to his followers as Insighting, is a New York photographer who is fascinated with cityscapes and dedicates himself to beautifully documenting urban scenery. For his latest project, Insighting has collaborated with PUMA to showcase the brand's new monochromatic IGNITE evoKNIT in a series of self-portrait images shot around NYC. Built with a high ankle-supporting collar and IGNITE Foam to maximise comfort, the lightweight trainer pairs perfectly with Insighting's explorative style of photography. The shoe is equipped with PUMA's latest technology – from its breathable evoKNIT upper to the articulated, energy returning flex grooves on the IGNITE sole – and Insighting put the evoKNIT through its paces during his day-long shoot in the Big Apple.

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The PUMA IGNITE evoKNIT is available now from PUMA's official website.

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