New Balance Extra Butter 6
New Balance Extra Butter 8
New Balance Extra Butter 7
New Balance Extra Butter 5
New Balance Extra Butter 3
New Balance Extra Butter 2
New Balance Extra Butter 1

Inside The New Balance X Extra Butter Pop Up Shop

Date: September 21 2016

By: Marfell


Always trail blazers, New Balance have linked with premier New York sneaker boutique Extra Butter for a pop up shop that champions the great outdoors. Set up at 124 Allen Street in New York city, the shop is a trove of both brands’ contributions to wilderness wear.

Inside New Balance and Extra Butter's Pop Up Shop

New Balance are using the site to launch a variety of weatherised, trail-friendly sneakers. Punters will find sneakers like the 580 Mid Deconstructed, New Balance Tokyo Design Studio ‘Niobium’, Trailbuster Re-engineered, Rainier Remastered, Fresh Foam Paradox and Trailbuster Original all set against a mountainous backdrop. Outdoors-inspired garments from Extra Butter will also be available, meaning you’ll be able to walk out with an entirely new fit – and as bonus some who come through the store will even be able to win a hiking trip to the Mohonk Mountain range.

The New Balance x Extra Butter Pop Up will be open until October 16.

Log In

Forgot username or password

Create Profile

Forgot Password

Newsletter Sign-Up

Welcome to the Sneaker Freaker family! Just enter your details below and we’ll keep you up to date via our newsletter with all our exclusive news and special offers.


Your submission will be reviewed and you will receive an e-mail soon regarding approval.