March 20, 2017
ICYMI: The Sneaker Week in Review – March 20
A lot can happen in the sneaker game in seven days, so much so that you could be forgiven for not being across the board on all of the news. And so we give you ICYMI, a curated recount of the need-to-know stories to keep you up to date. New releases, colourways and industry chatter – it’s all here… In case you missed it!
NIKE LAUNCHES THE VOTE FORWARD CAMPAIGN – ASKS THE PUBLIC TO PICK THE NEXT AIR MAX
This year’s month of Max just keeps getting bigger! Last week, Nike revealed the ‘Vote Forward’ campaign, having selected 12 creatives from around the world – dubbed ‘RevolutionAirs’ – to reach deep into the Air Max gene pool and produce their own unique Max in collaboration with the Nike design team. The talented entrants include Round Two’s Sean Wotherspoon, DJ Venus X and designer Artemy Lebedev.
In a similar vein to 2016’s Air Max Day vote, which brought about the return of the atmos Air Max 1 ‘Elephant’, Nike is calling upon sneakerheads to vote for their favourite design with the promise that the winning entry will be released in 2018. Voting is live now through Nike.com and you’ll have until March 25 to get your entry in. Be sure to check out all 12 RevolutionAir designs before casting your vote!
KANYE’S NEXT ADIDAS COLAB GOES RETRO
The man responsible for some of the most-hyped sneaker releases from the past decade has a new shoe on the way. Pictures have begun to trickle onto the internet showing a white adidas Powerphase with the word Calabasas – Kanye’s joint venture with Kim K – stamped on the vamp. Insiders have already received their pairs and images of the box shows that the model’s official name is the Yeezy Powerphase and the colour is identified as ‘Chalk White’. The retro look is a shift away from the contemporary look of the Yeezy line and is rumoured to be coming in at a much lower price-point than the Boost-equipped Yeezy’s.
No release details have been announced, but you can count on us keeping you updated when new info leaks.
PUMA RELEASE SS17 SESAME STREET COLLECTION
It’s time to sweep those clouds away, because PUMA have just dropped a massive Sesame Street collaborative collection that’s bound to put a smile on your face, no matter your age. The charming collection consists of special make-ups of the Basket, Suede and OG Prevail, as well as a duo of fuzzy slides. Each silhouette prominently features the show’s iconic characters, with the Suede and slides themed around the show’s most popular characters – Elmo and Cookie Monster. The Prevail allows Oscar the Grouch to get in on the action as well, while black and white renditions of the Basket feature a variety of Sesame Street favourites.
Whether you’re a kid or simply a kid at heart, grab yourself a pair of these whimsical kicks today through select PUMA stockists.
NIKELAB ANNOUNCES VISION-AIRS COLLECTION
With Air Max Day nearing, NikeLAB announced the ‘Vision-AIRS’ collection, featuring new interpretations of well-known Air Max styles by a handful of fashion pioneers. The collection includes a mid-cut Air Max 97 by Riccardo Tisci, a thick-strapped moccasin/Air VaporMax fusion by Marc Newson and an Air Max 1 Ultra 2.0 Flyknit made entirely from post-consumer materials, designed by Arthur Huang.
The NikeLAB ‘Vision-AIRS’ collection will release through NikeLAB accounts on March 26.
AIR JORDAN 3 'BLACK CAT' TO RETURN IN 2017
The Cat is back! Word on the streets is that Jordan Brand are set to revive the Air Jordan 3‘Black Cat’ later this year for the very first time. Originally released in 2007, the make-up saw the AJ3 receive an all-black makeover, with a pairing of nubuck and patent leather giving the shoe a point of material variation. No images of the 2017 version have been released, so you’ll need to feast on the images of the 2007 version in the meantime. Fingers crossed the elephant print laces make a return!
No release date has been announced for the Air Jordan 3 ‘Black Cat’ at the time of writing, but rumours indicate a December release.
NIKE CONFIRMS VAPORMAX AND AIR MAX 1 FLYKNIT NIKEID OPTIONS FOR AIR MAX DAY
Nike will be rolling out Air VaporMax and Air Max 1 Flyknit options on NIKEiD as part of its Air Max Day celebrations later this month. The VaporMax has only been released in extremely limited numbers up to this point, so this might be the public’s first realistic chance at scoring a pair of the latest evolution of Air Max technology. There will be a number of different Flyknit upper colourways to customise the silhouettes with, all anchored by a Volt sole unit, a nod to the first Air Max Day release in 2014.
The Air Max Day NIKEiD offerings will be available in limited numbers, available on NDC from March 26.
JORDAN BRAND SS17 RELEASES REVEALED
With the temperature beginning to rise in the Northern Hemisphere, Jordan Brand have unveiled eight standout releases we can expect over the coming spring/summer period.
Perfect for the warmer months, JB are bringing back the original ‘Chutney‘ and ‘Navy‘ colourways of the Air Jordan 13 Low, as well as serving up a one-two punch of Air Jordan 11 Low releases – a retro of 2001’s ‘University Blue‘ AJ11 Low and an all-new ‘Barons‘ make-up. Also running with the hues of Michael Jordan’s alma mater, a nubuck Air Jordan 7 will hit stores in the Tar Heels’ signature shade of blue. The premium Air Jordan 5 ‘Take Flight‘ will return in pure white, along with a duo of deconstructed canvas Air Jordan 1s in both light pink and baby blue.
Look for the Jordan Brand SS17 line-up to drizzle out over the coming months.
REEBOK ANNOUNCE ZOKU RUNNER COLAB WITH FUTURE
Ever since Reebok and Future announced their partnership the streets have been calling for a collaboration, and now the super star’s first sneaker is here. Revealed to be a Zoku Runner Ultra Knit, the sneaker comes in a colourway created to pay homage to Future’s Freebandz record label with Epic. It’s cloaked in black and peppered with white knit detailing that resembles the star motifs on the label’s logo, which also show on the tongue. Coming fresh off the success of two back-to-back album drops, welcoming Future to the Zoku family with a colourway like this is bound to have his fans picking up their plastic and doing the digital dash to secure them as quickly as possible.
The Future x Reebok Zoku Runner Ultra Knit is available now through select Reebok stockists.
THE JORDAN SIX RINGS RETURNS FOR 2017
To be the GOAT you need skill, determination, luck and most importantly – six NBA Championship wins. Named for the six jewel-encrusted Championship rings Michael Jordan earned in his time with the Bulls, the Six Rings was an early Jordan Brand hybrid that fused elements from the iconic silhouettes worn by His Airness in his Championship winning games: the Air Jordan 6 through 8 and Air Jordan 11 through 14. After taking a brief hiatus from the sneaker scene, the model is now set to return to shelves in 2017. Four colourways have been revealed so far including a ‘Cool Grey’ and classic black, white and red Bulls-inspired make-up.
The Jordan Six Rings will make its return this spring up in the Northern Hemisphere, with colourways rolling out through to summer.
UNITED ARROWS X MIKITYPE X ADIDAS NMD CITY SOCK OFFICIALLY REVEALED
Last week, we finally got an official look at the United Arrows x adidas NMD City Sock, designed with the help of calligrapher Mikitype. For the most part, the shoe looks to be the same as is appeared in some leaked images earlier in the year, with script lettering details set against a black upper. The outsole does appear a little gummier in the official photos, which we certainly won’t complain about. There’s also a matching apparel line, which features some track jackets and pants adorned with the same brush-script lettering.
The United Arrows x Mikitype x adidas NMD City Sock will be available from March 24 at select stockists.
2 CHAINZ X EWING 33 HI COLLABORATION ANNOUNCED
It’s true, 2 Chainz has linked with Ewing to collaborate on their famed 33 Hi. Designed by Titty Boi himself, the high baller shares his characteristics by way of flashy detailing and metal adornments. Made with a new production process, the 33s have minimal stitching and enough 3M on the upper to blind any paparazzi trying to snap you on your day-to-day.
The 2 Chainz x Ewing 33 Hi will be available on March 21 from Jimmy Jazz’s Harlem NYC store at 239 W 125th Street. 2 Chainz will be there himself to dish out pairs, and details on a wider release are coming soon.
PARLEY COLLABORATES WITH STELLA MCCARTNEY ON ENVIRONMENTALLY-FRIENDLY ULTRABOOST X
Stella McCartney’s women’s range for adidas has collaborated with Parley for the Oceans for a sustainable take on the UltraBOOST X silhouette. The resulting design is a sleek and stylish sneaker committed to environmentalism, with a Primeknit upper woven with yarn spun out of recycled marine plastic waste. Featuring BOOST technology and a free-floating arch to adapt and support any kind of step, this take on the UltraBOOST X is designed specifically for the female foot. In a clean ‘Chalk White’ colourway with black heel tabs and a taupe outsole, the Parley x adidas UltraBOOST X s is a modern product of innovative design and love for the planet.
Supporting stylish sustainability, this build of Stella McCartney’s UltraBOOST X is available now from adidas.
JEFF STAPLE REVEALES LATEST PUMA COLLABORATIVE COLLECTION
Big Cats and birds might sound like a dangerous combination, but when it’s PUMA and the ‘Pigeon’ you know you’re in safe hands. Jeff Staple’s latest collaborative work with PUMA goes one step further than their previous efforts, this time round featuring a full apparel collection to go with the footwear – all under the NTRVL banner. On the footwear side, Staple has worked his signature aesthetic across the cutting edge IGNITE evoKNIT, IGNITE 3 and Limitless, as well as the classic Clyde and BOG Sock. Each of the sneakers has a split colour motif, combining ‘Pigeon Grey’ with pops of pink – styled to make the transition from the gym to the street easily.
The Staple x PUMA NTRVL Collection will be available from select retailers worldwide on March 25.
VANS PRO SKATE INTRODUCES ARCAD IN PARTNERSHIP WITH QUASI SKATEBOARDS
In partnership with Quasi Skateboards, Vans have just launched a new collection of performance-ready kicks in the form of the ArcAd collection. Featuring both the newly-introduced Gilber Crockett Pro 2 and Slip-On Lite, this collection is retro in appearance but heavy on incognito tech, including Ultracush HD insole, Wafflecup outsoles and Rapidweld-reinforced uppers.
Available in both black and blue colourways, each comes bundled as a twin pack in a double-drawer box, together with a matching backpack. Available now at select Vans stockists.
IMAGES OF THE OFF-WHITE X NIKE BLAZER MID LEAKS
Rumours percolating through online channels about an Off-White x Nike Blazer have been confirmed. Designer Virgil Abloh brought a sample of the shoe to a guest lecture as a taste of what he’s up to – a cream coloured, mid-cut Blazer. Like the mysterious AF1 colab , the shoe has a stack of text obscured by a bold Swoosh that does away with angular stitching and reaches down into the midsole. It’s the same branding we’ve seen on the VaporFly Elite concept shoe Nike custom made for three marathoners.
Release details for the Off-White x Nike Blazer Mid are a ways off yet, but we’ll let you know as soon as Virgil and Nike drop further info.
HUMMEL REVIVE THE MARATHONA OG FOR ONE-TIME-ONLY RETRO
Having made its return in late-2006 at the collaborative hands of both Overkill and mita sneakers, Hummel‘s iconic Marathona OG lived up to its name with a one-time retro release of the ’86 runner in its original form. This special edition throwback perfectly replicates the lightweight’s elongated multi-layered panelling and unique embedded eyelet ventilation system. Made from a mix of leather and mesh, the model is coloured up in a traditional combination of white, grey and red. The limited release was introduced as part of the Hummel arcHIVE series, which sets out to reintroduce key silhouettes from Hummel’s past – stretching all the way back to 1923.
The Hummel Hive Marathona OG is out now through select retailers.