August 29, 2017
ICYMI: The Sneaker Week in Review – August 28
A week is a long time in the sneaker game – you’d be forgiven for falling behind on the latest news. And so we give you ICYMI, a curated recount of recent need-to-know stories: releases, colourways and industry chatter – it’s all here… in case you missed it!
NIKE OFFICIALLY REVEAL VIRGIL ABLOH COLLABORATIVE COLLECTION
After months of teasing, Nike have officially revealed their collaboration with Off-White founder Virgil Abloh. The ten-shoe collection, which has been fittingly dubbed ‘The Ten’, features a mix of classic models, like the Air Jordan 1 and Blazer, as well as a selection of Nike’s latest silhouettes, including the Air VaporMax and React Hyperdunk 2017, all of which have been deconstructed and redesigned with a DIY aesthetic.
CONCEPTS LAUNCH NEW STORE WITH TREASURE HUNT AND EXTREMELY LIMITED BOOSTS
Concepts launched their new Cambridge location over the weekend, teaming up with adidas to host a treasure hunt on the streets of Boston in celebration of the occasion. While plenty of rare sneakers were up for grabs for the public, the rarest were reserved for Concepts’ friends and family. Just 17 pairs of limited edition UltraBOOSTs were made to celebrate the opening.
A BOLD NEW ADIDAS SILHOUETTE LEAKS
A new Three Stripes silhouette emerged last week, featuring an aggressively flared and textured midsole. Speculation is rife as to whether the model is built atop a new cushioning platform, though the bold design is said to be called the Prophere.
NIKE'S CEO CONDEMNS WHITE SUPREMACISTS
US President Donald Trump’s response to the recent white supremacist rally in Charlottesville, Virginia, resulted in a wealth of criticism and resignations. In response, Nike CEO Mark Parker chose to speak out about the incident, issuing a company-wide email that condemned the actions of the white supremacists, stating that ‘What happened in Charlottesville isn’t just morally shameful; it goes against everything we stand for.’
TWO NEW YEEZY POWERPHASE COLOURWAYS REVEALED
Two new colourways of the adidas Yeezy Powerphase have been revealed. The first, a light grey make-up, was spotted on Kanye’s feet when snapped by the paparazzi. The following day, Kim Kardashian took to Snapchat to give fans a closer look at the upcoming release, as well as a never-before-seen black colourway.
INVESTMENT BANKERS WARN INVESTORS NOT TO BUY NIKE STOCK
If you needed any further proof that competition is heating up in the sneaker industry, look to Wall Street. Global investment bank Jefferies has decided that Nike stock is in trouble, and adidas is said to be to blame. Advisors have gone so far as to downgrade Nike stock to ‘hold’, basically saying it’s not safe to buy.