From the legendary Nike SB ‘Lobster’ to the ethereal Kyrie 5 ‘Ikhet’, Boston-based Concepts have been one of the most innovative collaborators in the sneakersphere since their inception in 1996. For their latest link-up, Concepts tapped Versace and their genre-busting silhouette: the Chain Reaction. The muse? J.Lo’s iconic dress from 2000 Grammys.
We caught up with Deon Point, the Creative Director of Concepts, to celebrate the launch of the collaboration.