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House Of Innovation : "nike 100" Phase 1

Date: August 19 2008

By: Sneaker Freaker

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Located in the amazing gallery precinct of Beijing, this is a rare opportunity for punters to experience the Swoosh at full corporate throttle. The space was originally utilised last month as a primer for the world’s media who were all invited to scrutinise the new Nike Sportswear range. What you’ll get to see are 100 Nike icons and key moments thoughtfully displayed in a Nike wonderland. It’s nuts. Everything from the Air Rift to the Mayfly and the Jordan 3 are covered, as well as some unexpected inspiration sources such as women’s girdles and fireman suits. Round it off with some interactive trickery and you’ve got a expo that is definitely worth the price of an airline ticket to China.

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