Kanye West is the executive producer behind the upcoming crime-drama Honor Up and he wants the whole world to know.
As revealed on Instagram by Kanye's longtime fried Ibn Jasper, Yeezy has produced a collection of merch for the new flick. The threads (t-shirt, hoodie, cap, sweatpants and socks) debuted at the film's premier over the weekend. Naturally, the title of the flick takes out prime position on each item, but the words 'EXECUTIVE PRODUCED BY KANYE WEST' trail close behind on the tee, sweats and hoodie – larger even than the film's director and lead, Damon Dash.
No details of an official release have been announced for the Honor Up merch collection at this stage, but let's hope it wasn't just an exclusive for attendees of the premiere. Lord knows we need some Kanye socks to go with our Yeezy 700s, Calabasas sweats and Yeezy Season 5 tee!