Big Baller Brand might not have many fans, but they’ve just gotten one powerful endorsement: in a recent interview JAY-Z came out in support of the brand, revealing that he bought three pairs of the ZO2.
Still, this doesn’t mean that JAY-Z actually likes the sneakers – his reason for purchase was a little more noble than that. When explaining why he bought the sneakers, he says that he did it to support a brand that is attempting to shift the culture.
LaVar Ball, he was like ‘I want to start my own company’. He may go about it the wrong way, he may have a big mouth, he may rub everything… but I bought three pairs. I didn’t get them, but that man has a vision of his own. Why wouldn’t I support him? He feels like he can move the culture and his son has a big enough name and a big enough brand that they can do it. Nike had to start somewhere. Why do we get upset when we as a culture want to start our own shit? That shit is puzzling to me. I sit back and I’m like, ‘this makes no sense’.
He goes on to say Big Baller Brand aren’t the only ones making sneakers with questionable aesthetics:
[People say to LaVar] ‘You’re dumb. Your sneakers are terrible.’ His sneakers weren’t any more terrible than, and remember I’m not being negative towards anyone, but I’ve seen some bad sneakers from Under Armour; I’ve seen some bad sneakers from Nike, I’ve seen bad Michael Jordan sneakers – horrible!
You can find the full interview below. The conversation starts at 29 minutes.