UK 'heads turned up the heat over the weekend, coming out in full force for the release of the highly-anticipated London edition of the Nike Air Max 90 colab with The Basement. From its humble beginnings as a Facebook-based group, it's become a legitimate operation for the Swoosh to grant them the coveted collaboration opportunity. The best part yet, based on the look of the Sneaker Freaker Instagram feed, is that many opted to rock them right away – someone even smashed them at a slowthai gig! With interchangeable velcro Swooshes, in theory, no two pairs should look the same.
Of course, some unscrupulous individuals have decided to put their pairs up on secondary marketplaces for profit – but see it as an opportunity to scoop a pair if you missed out, before prices get too high.