With a whopping 20 collaborations in the series, this looks set to be the biggest project adidas has taken on to date. Gilbert and the adidas REMIX division collaborated on all twenty unique, limited edition shoes and each will debut during the 2007-08 NBA season. The website will be the key destination for consumers and fans to have an all-access look into the world of Gilbert and the Team Signature Gil II Zero collection. Four entertaining and engaging web vignettes feature Gilbert in some of his most famous characters - Agent Zero, Black President, Cuba and Hibachi. Also on the site will be each shoe in the collection, but each shoe will only by visible on the day Gilbert wears it on court.
Gilbert will debut the Team Signature Lightswitch Gil II Zero x Cust0mize on Friday, November 23rd versus the Golden State Warriors. Cust0mize was inspired by Gilbert’s personal “Impossible is Nothing” story and allows consumers to personalize their shoes with their stories. The Cust0mize shoe has a white re-writable upper and retails with a Dry Erase marker. It retails for $90.
Additional collaborations include great brands such as EA Sports, Benihana “Hibachi,” Halo, Looney Tunes (two kids versions), SLAM Magazine, ThreeZero and UNDRCRWN. The remaining shoes will feature many different things from the world of Gilbertology - Agent Zero, Black President, Channel Zero, Cuba, Gilwood, Scores for Schools, Vote for Gilbert, and a version for Gilbert’s favorite pro football team