Sick of always missing out on the hottest drops? Well, we've got some good news! Nike just levelled the playing field with the introduction of NikePlus Unlocks.
The new Nike App membership feature promises to cater to the wants and needs of individual users through a number of personalised experience upgrades 'determined by collecting and analysing members' unique shopping behaviour, activity and feedback across all Nike digital and physical touchpoints.'
Initial NikePlus Unlocks include exclusive access to select product such as the OG HyperAdapt 1.0 and special NIKEiD customisation options, as well as personal advice from Nike experts, to help you find the perfect sneakers and apparel based on your needs and budget. Nike will even use the data to reserve upcoming sought-after product ahead of release!
If you needed more reasons to start using the Nike App, how about this: members will also be granted priority checkout at select Nike Factory stores and same-day courier delivery. Hell, they're even going to keep their stores open longer just for members, starting in NYC.
More NikePlus Unlocks are promised for the future, so download the Nike App right now so you don't miss out.