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G-Shock Colab With Johnny Cupcakes On New Watch

Date: October 10 2015

By: Sneaker Freaker

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Clothes can inspire many feelings, including confidence, envy and comfort, but rarely do they make you hungry. Johnny Cupcakes changed that in 2001. Brand founder Johnny Earle started the line after designing a T-shirt featuring a flip on the classic skull and crossbones graphic – he slipped a friendly cupcake in. Since then, the Johnny Cupcakes company has created hundreds of T-shirt and apparel designs, which are often presented in memorable confectionary-themed packaging, and opened several ‘bakery’ concept stores on both coasts of the USA. All of this without selling a single cupcake! JC has connected with G-Shock to bake up this sweet treat of a big body DW-6900, and it perfectly embodies their proclivity for playful design. Bright cake sprinkles adorn the teal ban, while glacé cherry-coloured accents add the icing to this most saccharine package. It’s out next month, peep the pics above and read up on the official press release below…

G-Shock and Johnny Cupcakes blend each of their unique aesthetics for a playful, but tough limited edition timepiece.


Fresh out of the oven and designed to serve more than one, the Johnny Cupcakes x G-Shock collaboration arrives in one of G-Shock’s most popular and recognisable styles – the GDX6900 – the timepiece is topped with pink, blue, and white sprinkles on an aqua background. The cascading sprinkles on the watch and packaging are an ode to Johnny Cupcakes’ ever-present cupcake motif.


“We wanted to create a watch that would complement our unique take on apparel design and carries the light-hearted approach that makes us both stand out. We knew we wanted to use a signature pattern and that’s when we landed on the sprinkle idea. Sprinkles are the accent to a cupcake. They top it off and complete the whole look, and that’s exactly what a watch is to an outfit.” – Johnny Earle, Founder & CEO of Johnny Cupcakes


The GDX6900JC-3D serves up convenient and effective features such as Shock Resistance, 200M Water Resistance, Auto LED (Super Illuminator), Flash Alert, 3 Multi-function Alarms, World Time (29 Time Zones/48 Cities + UTC), 1/100th Sec. Stopwatch (24HR), Countdown Timer (24Hr), 12/24 HR Format, Mute Function, and 10 Year Battery Life.


Adding to the colourful and unique sprinkle motif is a pink frosting graphic within the LED backlight, pink band keeper and Johnny Cupcake’s iconic insignia of skull and crossbones, with a cupcake silhouette replacing the skull, engraved on the case back. Fans of Johnny Cupcakes and G-Shock will be sure to see this timepiece as one of many collectible G-Shock timepieces.


The GDX6900JC-3D will be available for purchase in November 2015.

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