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G-Shock and Bodega Cook Up One Last Colab for 2018

Date: December 20 2018

By: Cesca Benson


The year’s nearly done and dusted, but G-SHOCK are cooking up one last colab to see out their 35th anniversary celebrations.

Joined by Boston stalwarts Bodega, they’re serving up a slick DW-6900 that celebrates the quiet quality G-SHOCK are known for. It sports ‘hidden in plain sight’ across the band — a reference to both Bodega’s deceptive storefront and G-SHOCK’s commitment to top-notch utilitarianism.

The spaghetti-tin packaging also celebrates the everyday magic of the canned staple, and doubles as a stash can for anything nefarious you need to hide in plain sight.

Bodega x G-SHOCK DW-6900 from Bodega on Vimeo.

If you’ve got room for one last colab this year, the Bodega x G-SHOCK DW-6900 will hit bricks-and-mortar and online stores on December 20.


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