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Future X Reebok Partnership Celebrated With Nyc Pop-Up

Date: October 13 2016

By: Rob Marfell

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Reebok have shown how stoked they are to have Future on their team with a new pop-up in NYC. Reebok dropped a Freebandz capsule collection on September 27 – and now, they’re releasing one of Future’s faves. During his Summer Sixteen tour, the rapper has been seen in Question Mids and a variety of Pumps but he’s taken a special liking to the InstaPump Fury. And it’s his love for that ‘Overbranded’ Fury that made it the star of this pop-up.

The event space, too, is a reflection of Future’s tastes – featuring a setup of smoke machines and spot lights akin to what he uses on tour. There’s been no word of a signature Future x Reebok model yet, but Future has said there’s more to come. ‘This partnership is much more than just one shoe’, says Future. ‘We’re excited to show everyone the next stage of the Reebok x Future relationship. This is just the beginning’.

The Reebok InstaPump Fury Overbranded is available now from Reebok online.

via Sneaker Box.

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