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Former Nike Vice President Takes Control of Reebok Classics

Date: August 17 2018

By: Matt Williams

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Former vice president of Nike Global Basketball Footwear, Kelly Hibler, has switched sides, signing with Reebok as the new general manager of their Classics division.

In her new role, Hibler will be in charge of the unit's overall strategy, from product creation and marketing right through to merchandising and channel segmentation.

Prior to her departure from Nike, Hibler built up an impressive 28 years of experience at the Swoosh, serving in a variety of different roles. Her veteran status in the industry should prove a valuable acquisition for the 'Bok.

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