Search
Thumb Lionel Messi
Lionel Messi
news

Football Boots Start Playing The Sneaker Game

Date: July 19 2014

By: Sneaker Freaker

ADVERTISEMENT

Lionel-Messi

Brands creating short run, limited edition basketball, tennis and running sneakers has often been a highly effective mechanism for generating hype in a silhouette (and a company at large), and until now the football cleat world sector has largely employed a different tactic – sell as many boots as people are willing to buy. It's equipment after all, you can't rock it on the street. The sentiment is changing though, we saw Puma doing some great work with special releases during the World Cup, and others brands got involved too. Bloomberg Businessweek have put together an article on the trend and we reckon it's worth a read, you can do that here.

Log In

Forgot username or password

Create Profile

Forgot Password

Newsletter Sign-Up

Welcome to the Sneaker Freaker family! Just enter your details below and we’ll keep you up to date via our newsletter with all our exclusive news and special offers.

Thankyou!

Your submission will be reviewed and you will receive an e-mail soon regarding approval.