When Foot Locker's annual Week of Greatness rolls around, we usually see a host of NBA players come off the court to take their best shot at comedy. Previous years have seen the likes of Kyrie Irving, LeBron James and Carmelo Anthony act out sketches in ads to promote Foot Locker's week of hot releases.
This time round, though, the brand will use the Week of Greatness to raise funds for Puerto Rico's recovery efforts in the aftermath of Hurricane Maria. They've used doppelgängers of your favourite NBA players in the ads – you'll spot Kristaps Porzingis, James Harden and Hoodie Melo lookalikes – so that the real stars are freed up to help out with the charity work.
Foot Locker has dubbed the revamped campaign 'Greatness Does Good,' and players like Paul George, Melo and Kyrie will donate shoes and money to the cause. Of course, the week of hot releases hasn't cooled down, with anticipated models like the Jordan 12 'Dark Grey', the AJ13 'Wheat', the Air Max Plus and the Foamposite 'Legion Green' set to drop during the week. Fresh colourways of the LeBron 15, the Paul George 1 and the Air Force 1 will also debut as part of the Week of Greatness.
In addition to $1 million already donated the Category 5 storm's relief efforts, Foot Locker currently have collection points in-store, as well as donation bins encouraging customers to donate new or lightly worn shoes to those in the devastated areas.
The Week of Greatness will run from November 18 to November 26. Check out Foot Locker's calendar for the full list of releases and visit the official site of #GreatnessDoesGood to learn more about the campaign.