We're celebrating the Reebok Pump's 25th anniversary this week at Sneaker Freaker, but Reebok have been raging hard all year long toasting to the birthdays of both the OG Pump and the Insta Pump Fury. Back in September, a pretty wild mall party went down at Citadium in Paris. There was a Reebok exhibition and plenty of product to peruse, but the highlight was surely the performance by Mobb Deep. The mall was absolutely packed to the rafters for the show, forcing dozens of clever folks to strategically ride the escalator to get a vantage point. Some local talent also filled out the card, with Casseurs Flowters taking to the stage. You can see the French Reebok Pump anniversary commercial and a behind the scenes clip featuring Casseurs Flowters and Greg Frite below, along with a recap video of another Reebok Pump party held ON A BOAT in Cannes over the summer. Reebok know how to party right.