As Kanye admits on ‘Real Friends’, he isn’t the best at remembering birthdays – but that doesn’t mean we’re about to forget his.
Ye has had such a momentous impact on sneaker culture that it’s difficult to discuss it without slipping into cliché. He’s influenced buying habits and set an unprecedented standard for how performance brands can work with figureheads outside of athletic spheres. Plus, he’s made the sneaker world a lot more interesting. Covering footwear wouldn’t be the same with Kanye declaring that he’s the ‘Tupac of product’ or releasing a diss track aimed at a global conglomerate.
Today Yeezy turns 40, and, while we can’t give him what he asked for on 2Chainz’s ‘Birthday Song’, we figure that milestones like this are best spent with family. So to celebrate, we’re looking back at the relationship he has forged with adidas. From early shout-outs to his God dream come true, this is how Kanye earned his stripes.