Renowned for going the extra mile when it comes to sneaker drops, Extra Butter went all out for the re-release of the 'Jones Beach' Air Force 1 over the weekend. The EB crew linked with Nike SNKRS to convert their Rockville Centre store – located just a short drive from the titular beach locale – into a beach house pop-up, complete with surfboards and a hodgepodge of nautical decor. Hand-dyed tees were up for grabs along with a selection of frosty treats.
The first 50 customers to snag the Uptown retro were transported to East Rockaway Yacht Club, where they joined VIPs for an epic launch party, which featured a shipping container swimming pool.
The Nike Air Force 1 'Jones Beach' reissue and commemorative Extra Butter summer collection is available right now from Extra Butter's Rockville Centre location.