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Event Recap: Footpatrol Unleash the Sneaker Freaker x GEL-Lyte III 'Tiger Snake' in London

Date: May 31 2019

By: Boon Mark Souphanh

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Footpatrol London sure know how to unleash killer collaborations into the wild, and our brand new ASICS GEL-Lyte III ‘Tiger Snake’ looked right in its natural habitat at the retailer’s stunning launch event in Soho.

The ‘Tiger Snake’ bared its fangs, slithering out the door in the hands of ASICS aficionados, and many of the local OGs who turned up to the launch looking equally sharp.

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The local community turned out in their droves, with some of the London’s most avid ASICS collectors making the commute. With plenty of familiar faces also making an appearance, the launch’s good vibes rolled well through the afternoon. 

Everyone who copped a pair of the Sneaker Freaker x ASICS GEL-Lyte III ‘Tiger Snake’ also came away with a special ‘Tiger Snake’ issue of the mag, collaboration t-shirt, tote bag, and stickers.

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We know every Sneaker Freaker collaboration is cause for excitement, but Footpatrol ensured the GEL-Lyte III silhouette was put into the spotlight, celebrating the fan-favourite sneaker with a special exhibition of rare colourways. 

Local artists also painted a striking ‘Tiger Snake’ design on the shop window, which will be displayed until next week. So sssick!

If you’re still looking to capture a pair – fear not. Plenty of US retailers are set to drop pairs very soon! Head to our Where to Buy guide to find out where.

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