Foot Locker has just opened the doors of a ground-breaking new store in Melbourne. Located in QV shopping precinct, smack-bang in the city’s centre, the retailer is Melbourne’s first ‘Power Store’. The new breed of stores is categorised by its focus on customer experience, which Forbes report will be ‘a hub for local sneaker culture, art, music, and sports.’
View this post on InstagramIt’s official! 👉 Our new Power Store at QV Melbourne opens its doors tomorrow (Fri, Oct 11). It’s Foot Locker like you’ve never seen before. Full deets below on launch items, launch rules, giveaways for the first 1,000 customers, and opening times. ➡️ LIMITED RELEASE HEAT We’ve loaded #FootLockerQV with releases you thought you couldn’t get your hands on anymore! Check out the shots included and some of the highlights below. We’ve gone deep on the number of pairs but to give every sneakerhead a chance to cop we’ll be enforcing a maximum of two limited release products per transaction (& they must be two different styles). ➡️ GIVEAWAYS The first 1,000 customers who make a transaction will have the chance to win a range of prizes. You could score anything from an O.G. sneaker store tee or tote, to Asics laces, a Crep Gift Pack, a Crep Ultimate Sneaker Crate Set-Up or even an iconic adidas sneaker. 🤔 ➡️ OPEN TIMES Doors to the general public at 10am (subject to store capacity). We’ll process the line-up from 7am. ➡️ THE HEAT 🔥 - HyperAdapt BB 'Dark Grey' - HyperAdapt BB 'Mag' - Jordan 1 Defiant 'Rock & Roll' - Jordan 6 'Infrared' - Jordan 11 'Concord' - Jordan 4 'Bred' - PG2.5 'Playstation' - Jordan 1 OG 'Black/Gym red' - Jordan 1 'UNC' - Jordan 4 'Cool Grey' - Kyrie 5 Spongebob Patrick - Kyrie 5 Spongebob - Jordan 4 'Mushroom' - Jordan 1 'Satin' - Jordan 6 'PSG' - Nike Tuned 1 OG 'Hyper Blue' & 'Sunset' + more TERMS AND CONDITIONS APPLY - SEE THE WEBSITE FOR FULL DETAILS.
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Melbourne’s pre-party launch was prime example of how Foot Locker plans to pull local creatives. On display was the in-house basketball hoop, a throne made from sneaker boxes, a nail bar that matched fingers to sneakers, live music and, most importantly, the Heat Wall. Named for its scorching releases, the wall included all the best sneaker releases from the past few months: think ‘Bred’ AJ4s, ‘Concord’ AJ11s, ‘Infrared’ AJ6s, Adapt BBs, Pharrell x NMDs, and PSG colabs.
Hundreds were lined up when the store opened to the public the following day, and the first 1000 customers were given the chance to win prize packs to keep the fun going.
Check out snaps of the new store above, and head down to Foot Locker QV to see what's left on that Heat Wall.