Melbourne's Up There Store was where it all went down. Beers were served, kicks were copped and, most importantly, the Tiger Snakes hissed. If you don't know what we're on about, then you missed out on the launch party of our highly venomous collaboration with ASICS on the GEL-Lyte III.
Dubbed the 'GEL-Tiger Snake', we had limited pairs available on the night, and they came in an extra special shoe box that was heavily customised with hectic in-your-face artwork done by Alexander Heir.
Only a few were available in each size, the shelves downstairs at the McKillop Street location were decked out displaying the 'Tiger Snake' in all its glory. Upstairs, tunes were pumpin' and food was being devoured. All-in-all, the night was a success, and Melbourne came out to show the love, purchasing their size and having a brewski or two.
Cheers to everyone who popped in! Suss the happenings of the event above, and if you missed out on pairs featuring the exclusive packaging that hit our web-store last night, head on over to retailers such as FootShop, atmos, 43einhalb and END. on June 1 for a wider release.