Event Recap: ASICS and Asahi's Custom GEL-Lyte Giveaway

Date: November 14 2017

By: Rob Marfell


As if commemorating Asahi’s 30th anniversary with a collection of custom ASICS GEL-Lyte IIIs wasn’t enough, the two heavy-hitting brands threw a killer party too.

The lucky guests were invited to Auckland’s new ASICS store via numbered origami. Along with granting entry, the invitation also placed them in the draw to win one of the 30 collectible customs that were given away throughout the evening. Freely flowing Asahi kept spirits high and a display of ASICS’ most memorable GEL-Lytes proved equally intoxicating.

If you weren’t at the event, there's still a chance to get involved: a pack comprising each customised sneaker is still up for grabs on New Zealand’s Trade Me. You’ll have to pay a pretty penny, but rest easy knowing that all proceeds will be donated to the NZ Red Cross.

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