Emerica, Altamont and Slam City Skates unite! Following four months of extensive preparations, the plush new Emerica x Altamont concept store, neatly located in the basement of iconic London skate shop Slam City Skates is now open. Fans of both brands as well as regulars to the renowned style spot can now check out Europe's largest selection of Emerica and Altamont products available under one roof.
Equipped with an FB plasma screen, Victorian chaise lounge, the freshest product and oodles of noodles, the Slam City Skates space is perfect for local London-siders and tourists alike... As Slam City Skates co-owner Gareth Skewis aptly observed, ‘We always wanted the basement to be more than a regular retail space and Emerica and Altamont fit perfectly with us because they're 100% skate.'
Photos courtesy of Percy Dean and www.errolphotography.com. Become a fan of Emerica on Facebook by clicking here.