Nike+ Sport Music and Serato White Label Delivery Network are proud to announce the first official 12” control vinyl picture-disc that celebrates DJ A-Trak’s debut album Running Man: Nike+ Original Run. Adding another layer of “I gotta’ have this!” to the mix, custom artwork from the Brooklyn-based artist Dust La Rock graces the disc. The design features Dust La Rock’s newly-iconic “Mr. A” figure, lifted from the cover of the A-Trak Original Run album. As A-Trak explains, “It’s the first official Serato picture disk on their Whitelabel.net label. I used to test out their beta version way before it was available commercially – so now it all came full circle.”
Only 1,000 promo pieces of the limited-edition control vinyl picture discs were manufactured. The majority of these will be shipped worldwide to Serato and Whitelabel.net DJs, while a holdback of 50 discs will be exclusively avail through select online partners.The collaboration also features downloads from the Running Man: Nike+ Original Run album available at www.whitelabel.net, including the single “Say Whoa” and the exclusive single “My Time” w/ Kid Cudi.
About Nike+ Sport Music Launched on June 29, 2006 by Nike, the Nike Sport Music store on iTunes is the definitive source of musical inspiration and audio coaching for athletes. It's more than music. NikeNike+ Original Runs are fresh, drive-you-forward original music crafted exclusively for Nike. Previous artists in the series include Crystal Method, LCD Soundsystem, Aesop Rock and more.
About Serato White label Delivery Network The Serato Whitelabel Delivery Network, or Whitelabel.net for short, is a digital delivery service for promotional releases of new music. Record labels are looking for new ways to deliver new releases to DJs, and Serato has designed Whitelabel.net to cater for just this need. For the DJ, this means fresh new music delivered directly, in a format that is ready to play in Scratch LIVE. White Label
About A-Trak From his astonishing early days as a DMC world champ by age 15 to his acclaimed DVD Sunglasses Is A Must to releasing 2007's monumental Dirty South Dance mix (Obey), Montreal-born and New York-based DJ A-Trak has consistently exceeded all expectations of a traditional DJ. He launched his own record label, Fool's Gold Records, toured the world non-stop as a solo artist and as Kanye West's DJ, produced and helped develop the career of much hyped Downtown Records recording artist Kid Sister, and remixed tracks for prominent artists such as Bonde do Role, Boys Noize, Simian Mobile Disco, Kanye West, and Digitalism. A-Trak official