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Diadora’s 2019 Highlight Reel

Date: January 02 2020

By: Boon Mark Souphanh

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When you’ve been in the game for as long as Diadora have – over 70 years to be exact – you’ve got to make your experience count. Naturally, the Italian label have managed to stay true to their sports performance roots, all the while embracing the modern sneakerhead’s craving for collaborations.

As always, quality and attention to detail are never compromised, but it’s Diadora’s ability to bring their distinctive charms to left-field concepts that’s really shone through in 2019.

There’s still plenty of life left in these Italian stallions – don’t write ‘em off.

Diadora X End Lido N90022

Image credit: END.

Diadora X End Lido N90021

Image credit: END.

Jump in the Pool! 

It was a while between drinks, but END. and Diadora finally relinked in 2019 for the N.9002 ‘Lido’. A stunning and stylish tribute to the luxurious open-air swimming pools of North-Eastern Italy, the summery stunner certainly made a splash when it dropped back in May.  

If you’ve ever experienced a Mediterranean lido, you’ll understand why Diadora had to bring the luxury with this drop. In turn, they came through with a handmade Italian construction on the retro-yet-modern N9002 silhouette, awash with cerulean shades perfect for a summer’s night on the town – post pool session, of course. 

Pieced together at Diadora’s factory in Caerano di San Marco, the shoe wears quality pigskin nubuck and cervo leather uppers, polished off with subtle co-branded details. If you took the dive on these, you’ve scored one of the most underrated colabs of the year. 

Diadora X Rick And Morty Collection 20196

Image credit: Diadora

Diadora X Rick And Morty Collection 20191

Image credit: Diadora

Diadora X Rick And Morty Collection 20194

Image credit: Diadora

Diadora X Rick And Morty Collection 20195

Image credit: Diadora

Diadora X Rick And Morty Collection 20192

Image credit: Diadora

Diadora X Rick And Morty Collection 20193

Image credit: Diadora

'Sometimes Science is More Art Than Science, Morty'

Following up last year’s Wub-alicious collaboration with Rick and Morty was never going to be easy, but you can definitely argue this sequel was better than S1. 

Diadora’s first link-up with Adult Swim’s cult animated sitcom seemed like a coming together of inter-dimensional entities – in a good way. However, with the first project under their belts, 2019’s collaborative GAME and Camaro silhouettes delivered something a little more refined. Bringing their 90s sporting aesthetic to the fore, Diadora combined retro styling with unmistakable odes to Rick and Morty’s multi-dimensional and cosmic space expeditions. 

Pop culture colabs don’t always hit the mark, but the purple shades on these definitely made us drool like Rick.

Afew Diadora N9002 Master Formula Release Official2

Image credit: Afew

Afew Diadora N9002 Master Formula Release Official1

Image credit: Afew

Afew Diadora N9002 Master Formula Release Official3

Image credit: Afew

Afew Keep Up the Good Chemistry 

Did we mention Diadora know how to nail a concept? Once again hitting the lab alongside Dusseldorf-based retailer Afew, they came through with the N.9002 ‘Master Formula’, a project concocted with the ‘love, passion, diversity and friendship’ of the sneaker community.

In there own words:

After Dr.Wefa won the fight against the worldwide sneaker addiction, he decided to retire and start a settled life. But peace didn’t last long. The sneaker addiction broke out again. The rapid appearing symptoms and the wild mutating community forces Dr. Wefa back to work – a new formula needs to be developed, again! Dr. Wefa researched for about two years far away from any sneakerhead. He did this to keep his results in secret, but also to protect himself from the sneaker addiction.
After numerous sleepless nights and failed tests, he finally achieved the long-awaited breakthrough. The key to the ‘Master Formula’ is the community! The approach to research the ‘Master Formula’ on his own seemed to be a good idea, but you can’t make the antidote without the poison. That’s why Dr. Wefa reached out to the worldwide operating #afewaddicted community for their help. Together they figured out the needed ingredients for the ‘Master Formula’.

Wild, right?

The sneaker’s concept and good looks are matched with the brand’s insane quality – think an Italian-made pigskin nubuck and kangaroo leather upper, with cow leather lining bringing the comfort. Yep – all the good stuff.

Diadora really have sneaker collaborations down to a science.

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