During the late 2000s, it felt like DC were chasing the vulcanised trend, which was a polar shift from their puffy tongued roots. Frankly put, skateboarding fell out of vogue. It was cast back to the fringes of society, where it had originally existed, and many brands like DC had to determine new ways to sell their wares. In hindsight, this might seem surprising to some, especially when you consider the rising popularity of skate culture today. Nonetheless, that was the reality, and a fair share of popular brands from that era didn’t survive this pivotal shift.
To truly understand where DC’s going in 2019, it’s important to know where they came from.