To think that the humble sneaker can make such a massive difference to people’s lives just seems downright ridiculous, but Converse have taken a massive step in raising awareness and global funds to fight AIDS, Tuberculosis and Malaria with their (RED) line of sneakers. A portion of profits from each (PRODUCT) RED product sold goes directly to the global fund to invest in African AIDS projects. Converse are one of the global partners involved in (PRODUCT) RED. In early 2008 Converse launched “Converse 1HUND(RED) Artists” to support Converse (PRODUCT) RED.
Converse 1HUND(RED) Artists is a year long global project to support Converse’s long-term partnership with (PRODUCT) RED and commemorate the brand's 100th anniversary celebration in 2008. Artists from all over the world have been enlisted and given the opportunity to use their creative power to design Converse product to celebrate culture and support The Global Fund. 10% of the net wholesale price of the artist collaborated shoes goes towards the Global Fund to Fight AIDS, Tuberculosis and Malaria.
We here at Sneaker Freaker want to give props to the good guys at Converse and make everyone aware of the amazing job they are doing to promote our love of sneakers with their love of the world. Make sure you hit up the Converse (RED) website to become part of this truly inspiring project and peep some of our new releases below to check out some of the artists involved in creating sneakers for the brand.