Concepts and adidas have run a bit of a treasure hunt in Boston to launch their store. Clues were released on Instagram throughout the week, allowing sneaker Sherlocks to track down three branded vans. The first seven to find the vehicles were given keys, while a number of those who came in behind them were given VIP cards.
What do these cards and keys grant access to? Once the store is open on August 25, those holding the goods will be able to unlock rare sneaker prizes like BAPE x adidas NMDs and Pharrell’s Human Race offerings.
If you weren’t able to partake in the event, don’t fret. Courtesy of Sneakernews, we’ve got a bunch of recap images so you can see how the event went down and live vicariously through the winners.