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Colette To Close After 20 Years In Business

Date: July 13 2017

By: Rob Marfell

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Sad news from France: Colette are shutting up shop after 20 years in business. Founded in 1997 by Colette Rousseaux, the inimitable and innovative concept store influenced the fashion and retail landscape to an immense degree. With window designs the stuff of retail legend and a knack for combining high fashion and streetwear, Colette's approach hasn’t and most likely won't be replicated anywhere else.

In sneaker spheres, though, they’ll always be remembered for their colabs. The store has worked with nearly everyone in the industry: PUMA, Nike, adidas, Converse, ASICS and Reebok have all worn Colette's blue motif at some point, with Balenciaga's heavily branded Speed Trainer in red being the most recent collaborative creation. The store is set to close its doors on December 20. Why, you ask? Well, Rousseaux is retiring, and according to the store's statement on Instagram, ‘colette can not exist without Colette.’




Toutes les bonnes choses ont une fin. Après vingt années exceptionnelles, colette devrait définitivement fermer ses portes le 20 décembre prochain. Colette Roussaux arrive à l'âge où il est temps de prendre son temps ; or, colette ne peut exister sans Colette. Des échanges ont lieu avec Saint Laurent et nous serions fiers qu'une Marque aussi prestigieuse, avec qui nous avons régulièrement collaboré au fil des années, reprenne notre adresse. Nous sommes ravis du grand intérêt que Saint Laurent a montré dans ce projet, ce qui pourrait constituer une très belle opportunité pour nos salariés. Jusqu’au dernier jour, rien ne changera. colette continuera de se renouveler toutes les semaines comme d’habitude, avec une sélection unique et de nombreuses collaborations, également disponibles sur notre site colette.fr Nous vous remercions pour votre confiance, et à bientôt chez colette, jusqu’au 20 décembre! #colette BREAKING NEWS As all good things must come to an end, after twenty wonderful years, colette should be closing its doors on December 20th of this year. Colette Roussaux has reached the time when she would like to take her time; and colette cannot exist without Colette. Negotiations are under way with Saint Laurent and we would be proud to have a Brand with such a history, with whom we have frequently collaborated, taking over our address. We are happy of the serious interest expressed by Saint Laurent in this project, and it could also represent a very good opportunity for our employees. Until our last day, nothing will change. colette will continue to renew itself each week with exclusive collaborations and offerings, also available on our website colette.fr We thank you for your support and see you soon at colette--until December 20th! #coletteforever #colette20ans #colette


A post shared by colette (@colette) on Jul 12, 2017 at 2:13am PDT


But with any luck, that Speed Trainer won’t be the last colab we see from them. The store went on to say that ‘until our last day, nothing will change. Colette will continue to renew itself each week with exclusive collaborations.’ They’ll also be keeping their online store running, though for their brick and mortar operations: it’s the end of an era.

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