Chinatown Market are taking full advantage of LeBron wearing their bootlegged Chuck 70s in June. After King James announced he was moving to the Lakers, Chinatown Market posted a picture of him with the caption: “LABRON” LIKED OUR CHUCKS SO MUCH THAT HE DECIDED TO MOVE TO LA SO HE CAN WEAR THEM YEAR ‘ROUND!
Then, a couple days later, they posted a mock notice from the NBA, claiming that the league were fining them for violating an ‘anti-tampering rule’.
IT’S ALL FUN AND GAMES UNTIL YOU GET A FINE. NOW WE REALLY NEED A LAWYER. 🙃
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Now, we’re not lawyers, but we’re 100% sure that the NBA’s jurisdiction doesn’t extend to bootleggers. But still, many people believed it, proving the marketing stunt to be a hit.
Furthermore, Chinatown is now holding a sale to help them pay their imaginary fine.
But don’t be mad; Nike played a similar trick when they claimed that the Air Jordan 1s was banned from the league (it wasn’t) and are still cashing in on the scandal today.