Nike Live Header Copy

Check out the First Ever Nike Live Concept Store

Date: July 02 2018

By: Gabe Filippa


Located on Melrose Avenue in West LA, Nike Live is a new concept store ‘inspired by and built as a hub for its local NikePlus members. 

The store was designed, built, and stocked by Nike using specific data from NikePlus members of the LA area. 

So, what do these members get up to in West LA? Coke and amateur pornography? Not really. Data yielded stats what were a little more wholesome: running, basketball and competitive sports. 

Nike Live will also feature a Sneaker Bar, where users can redeem products and rewards. The store launches on July 12, and will expand in cities across the globe over the next year. 

Take a virtual tour below. 

  • Tags:

Log In

Forgot username or password

Create Profile

Forgot Password

Newsletter Sign-Up

Welcome to the Sneaker Freaker family! Just enter your details below and we’ll keep you up to date via our newsletter with all our exclusive news and special offers.


Your submission will be reviewed and you will receive an e-mail soon regarding approval.