UPDATE: Thought we'll bump this one back up seeing the rest of the world will be getting these in store on Friday!
Pharrell's huge adidas Originals Supercolor Superstar Collection is releasing in Australia today, so we thought we'll celebrate the occasion by giving you a closer look at all fifty colourways in the series! The pack showcases the timeless basketball silhouette in fifty different shades that will have something for everyone, a colour for every mood, and every look. Pharrell wanted to empower fans with the freedom of expression with their style, and we'll leave it to the man himself to explain the overall concept for the project:
“Supercolor is a celebration of equality through diversity. With 50 colours of the Superstar, everybody will be able to select his or her colour. It is more diverse than any pack ever before and therefore it is more individual than any pack ever before”, says Pharrell of the release. “With every shoe treated exactly the same, all colours are equal. No matter what colour you choose, you can be part of Supercolor. Choose your colour.”
The full range is available now from adidas Australia's online store and select adidas Originals stores around the country, with the global roll out in a week's time on the 27th of March. Now check the gallery below to take a closer look at the full collection!
- Originally Published March 20th, 2015