After ditching adidas for PUMA, Big Sean has been riding hard for the brand. He’s showed up court-side wearing Clydes, teased new merch and now joined his first Big Cat campaign.
Named ‘Bigger Than Me’ for a track of Sean’s I Decided, the campaign focuses on the rapper's roots. ‘People say if you can make it in New York, you can make it anywhere. But if you can make it out of Detroit, you can make it everywhere,’ starts Sean, before going on to detail a Detroit show he sees as a pivotal moment in his career.