Say what you will about Big Baller Brand, but they’ve injected much-needed flavour into the year's sneaker chat. When analysts were writing obituaries for the basketball sector and industry giants were stumbling, BBB made it fun to talk about ball shoes.
And more than comic relief, they raised important questions. Is it possible for a start-up style shoe brand to lace a starting five? Can you build hype based on price tags alone? When will LaVar stop running his mouth? Some questions may never be answered.
Customers are only just receiving the ZO2s they ordered in May, but the brand's been busy since then making moves as big as their Balls. What moves, you ask? Well, we've made a list.