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Best Coast For Converse

Date: June 23 2010

By: Sneaker Freaker

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Converse is bringing together three extraordinary musicians from different genres to form a unique collaboration known as Three Artists. One Song. The nucleus of this initiative is an all-original track featuring Bethany Cosentino of Best Coast, Rostam Batmanglij of Vampire Weekend and Kid Cudi that will be released this July and available to music fans globally via free download at converse.com and authorized Converse websites around the world. In addition to collaborating on the track, each of the artists also participated in the creation of the music video, which will be released later this summer.

Check out Beth's video below - for more information hit up the press release below.

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PRESS RELEASE

'Best Coast's Bethany Cosentino is one of today's most hotly-tipped musicians,' said Geoff Cottrill, Chief Marketing Officer of Converse. "She has jumped onto everyone's radar within the past six months due to her refreshingly honest and clean musical style and having her be involved with the new collaboration was a no-brainer. She brings a west-coast flair and ease to the single and we couldn't be more excited to have her participate in the songs creation." This film is the first installment in a series of three short films being released in anticipation of the song's release, featuring each of the musicians. It follows indie music's lo-fi pop princess Bethany Cosentino of Best Coast on her first European tour as she explores Hamburg, Germany and discusses the west coast, warm weather and the beachy, sun-kissed songs of the 50's and 60's that inspired her to create music of her own. To view the film visit https://www.youtube.com/conversegallery. Stay tuned for new announcements revealing details on the track and music video launch.

About Best Coast
Bethany Cosentino is a Los Angeles native with a brief stay in Brooklyn, and Best Coast's influences reflects that: West Coast vibe with East Coast 60s girl group. Best Coast is brought to life with the help of her long-time friend/guitarist/producer Bobb Bruno and guest drummer Ali Koehler (Vivian Girls). The pair have received heaps of critical praise from editorial publications including Pitchfork, who named their "When I'm With You" single "Best New Music", Spin, Paste, Nylon and The Guardian. The band have proven themselves to be more than a summer's fling while releasing a series of 7-inches with PPM Recordings, Black Iris, Art Fag, Group Tightener and future releases on Eskuche and more. Best Coast is currently wrapping production on their debut full-length due out later this year.

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