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ASICS S/S11 X Soleheaven Launch

Date: April 06 2011

By: Sneaker Freaker


SoleHeaven recently joined forces with ASICS to showcase the brand's new S/S11 collection – an exclusive for the European market. Showcasing the new Asics silhouettes with an all-out B-Boy cipher, SoleHeaven captured the magic on video below, proving that even the most hardcore dance moves cannot defeat the sturdiness of the new ASICS range. Read more about the event below! | ASICS SS11 Launch from Sole Heaven on Vimeo.


To freshen up the launch party concept SoleHeaven drafted in some of the UK's finest BBoy's to show the style and versatility of the new season's silhouettes from ASICS. When BBoys are battling it's all about stage presence & style along with out technical performance so this was a great way to show off the shoes and how to rock em'. We had local bboy legend Smoove on the decks and in support we have live percussion and flute to add a element of live music to the jam.

Newcastle's top sneaker & hip-hop heads were in attendance and the atmosphere was electric, the bboys were totally vibing from the crowd and the showcase battle between Bad Taste Cru & Floor Gangz Worldwide lasted a massive 35mins! ASICS were so impressed with the high standard on the floor they decided to drop a mouth watering £500 bonus to the crew that impressed the was going off, the battling was intense and stamina became a serious factor.

The location for the event was perfect, it was a disused warehouse opposite The Sneaker Lounge ('s physical home) and it felt like we were in was dope!

The shoes on display were the Gel Lyte III, GT II, GT Ultra & Aaron.

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