At the start of 2017, Under Armour CEO Kevin Plank spoke about solving the brand’s sales woes by focusing on fashion. It seems the plan's now in effect with the Under Armour signing the Fashion Killa himself, A$AP Rocky. The alliance will allegedly have Rocky helm the label's lifestyle division, where he'll likely ensure no more ‘Chef’ Curry 2s find their way onto the market.
If Under Armour’s troubles stem from inability to impact the fashion market, Pretty Flacko’s co-sign couldn’t have come at a better time; Under Armour’s stock prices have been trending downward over the past month, and especially over the last week. Hopefully A$AP ‘Money Man’ Rocky help them get their Ms up.