We know that being the VP of adidas global entertainment comes with some perks, but that’s not stopping us from being insanely jealous of these customs. Made by Demetrius Mensah (aka Chauncey White_), these Ultra Boosts are a one-off for adidas high-up Jon Wexler. At the time of writing they’re being flaunted on his IG story with a swath of merch from Kanye’s The Life of Pablo tour. This might be to show they’re an homage to the Ultra Boost colourway Kanye made famous, it might not. Regardless – they’re incredibly nice.
We think you’ll agree that it’s the eyelets that set this custom off. Many have transformed the Ultra Boost with a Yeezy 350 lace-upgrade before, but Mensah’s creation is notable for the craftsmanship. The eyelets are perfectly positioned and subtly match the Ultra Boost branding to great effect.
You can bet you won’t be able to get your hands on these. But given the Uncaged Ultra Boost’s genealogy can be traced back to customs, here’s hoping something similar will trickle down the production line.