The Paint Project (retail price $49) features a limited edition t-shirt, an Akomplice x Conveyor Fred Segal paintbrush and a hand-numbered certificate of authenticity - all packaged inside a custom paint can.
The Paint Project debuts at the Fred Segal store in Santa Monica, CA at 7pm on June 16, 2010 and 10% of sales proceeds will benefit ‘White Roof Alliance'. This North American debut marks the first of six continents where Akomplice Clothing and Conveyor Fred Segal will be releasing The Paint Project.
"Making roads and roofs a paler color could have the equivalent effect of taking every car in the world off the road for 11 years," claims Steven Chu, Secretary of Energy for the United States. The notion of cool roofs - painting rooftops white - has been gaining political and
environmental momentum worldwide as an energy- and earth-saving movement. These roofs help reduce the temperature of urban centers by reflecting a significant portion of incoming solar radiation back into space. This cooling effect has an enormous positive effect on urban air quality, while also significantly lowering air conditioning demands, thus saving consumers thousands of dollars in utility bills. To celebrate the release of The Paint Project on June 16, 2010, Akomplice Clothing and Conveyor Fred Segal will be hosting an exclusive event from 7pm-10pm at the Fred Segal store in Santa Monica, CA, where they will also unveil a month-long in-store art exhibition that brings to life the cool roof message. Akomplice Clothing is also working with the City of Los Angeles to find a suitable demonstration site for the implementation of a cool-colored roof, using materials supplied by EnviroSafe Paints (America's premium no-VOC paint) and Miracle Cover (America's Finest Liquid Sealant). As part of the six continent tour, Akomplice Clothing and Conveyor Fred Segal's next stop will be Asia in December 2010, where they have partnered with retailer Lafayette in Tokyo, Japan to release The Paint Project - complete with a new t-shirt design. For more information on Akomplice Clothing, go to: http://www.akompliceclothing.com. For more information on The Paint Project, go to: http://www.paintitcool.org/.