Germany has a new premium store. AGC, a brother to Asphaltgold, is situated in Darmstadt and offers a comprehensive range of curated sneakers as well as an extensive collection of apparel. In a unique move, the store has an inventive program called ‘Heat for Need’ designed to turn desire for sneaker heat into compassionate actions. AGC will give participants the opportunity to buy sold out exclusive sneaker treasures, like Yeezys, with 50 percent of the profits being donated to charities. The first charity that the program will be supporting is the Mountain Gorilla & Rainforest Direct Aid Association as displayed in the new store’s window.